2021 Beautyworld Middle East

For more than 20 years, Messe Frankfurt has been holding international trade fairs under the Beautyworld brand and providing the beauty industry with a platform for the exchange of information about the cosmetic, wellness and spa sectors. Beautyworld Middle East is the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East. As one of the most influential and visited beauty trade shows in the world, the show offers trade visitors the convenience of meeting over 1,800 companies face to face over three days, for serious business. The exhibition has played a vital role in the growth and development of the industry, with a solid representation of global products and brands. This is the place to be to know what's trending in the beauty industry.