“Healthy Longevity” is the current key driving concept in the Japanese beauty market, with products increasingly focused on women’s health and beauty supported from within the body. Functionality and trustworthiness are paramount and are what define the attraction of ‘Japan Beauty.’ This exhibition is where companies with the very latest in products, treatments and services that address the needs for a long, healthy and beautiful life meet with buyers from distributors, retailers and salons to expand their share of this lucrative market. Take your place alongside them to grow your market in Japan.