China International Beauty Expo (CIBE), is the largest beauty industry platform in China. Established in 1989 as the Canton Beauty Fair, now CIBE, it has been successfully connecting beauty industries from both national and international suppliers, buyers and industry professionals, making it China’s cradle of the global beauty business.
The most recent show in Shanghai became the 52nd edition since the company’s inception and 4th edition in Shanghai. This is along with our other two locations, Guangzhou and Beijing, and the coming new show in Shenzhen, which run shows twice every year respectively, making a total of six shows. In addition, our ability to consistently fill large and important venues for our shows, such as the NECC Hongqiao (also known as “The Clover”) in Shanghai, demonstrates CIBE’s intention to remain at the forefront of the beauty industry.
CIBE (China International Beauty Expo) is the entry point for B2B and B2B2C beauty/health brands entering China as well as Chinese brands increasing their presence abroad. As a cross-cultural beauty platform, CIBE uses its 31 years of business loyalty in China to offer social media services.