Reed Exhibitions Mexico, organizer of Expo Beauty Show, announced on August 26 that the 2020 face to face event, which is originally scheduled for October 25 to 27 at Centro Citibanamex, has been postponed to October 24 to 26, 2021, due to the continuing international travel restrictions and the restrictions that local government is maintaining for public events.
Alina Escobar, Show Director, commented on the announcement: “During the last few months, we have experienced many changes that have forced us to adapt, but also have strengthened us as an industry. For EBS, those challenges have encouraged us to continue looking for ways to connect, inspire and strengthen relationships. Unfortunately, today we have to make this announcement, but above all our concerns and number one priority remains the health and well-bieng of our community and their families.”
According to Reed Exhibitions’ news, its Re-Opening Events 5 Points Global Plan has been published recently. The plan outlines the health and safety measures that will be implemented to help protect the safety and security of all who participate at its events, along with the recommendations of both federal and local health authorities regarding event organization.
Expo Beauty Show, as the biggest diffusion platform of professional beauty in Latin America, brings together over 3,000 recognized professional beauty brands, as well as styling artists worldwide, to its 34,000 ㎡ exhibition floor for more than 20 years. In addition, it has launched the "Beauty Match Market" initiative this year in order to maintain commercial relations between exhibitors and visitors.
“We look forward to hosting our EBS 2021 edition under much better circumstances. Our goal is very clear, we want to continue to be a connection bridge for all our participants, both face-to-face and virtually, in order to create and sustain all our long-term relationships.”
“On behalf of Reed Exhibitions, I would like to express my gratitude to all our exhibitors, partners, attendees, suppliers, media, and staff, for their understanding, loyalty and support in these challenging times. We will continue doing our work with the passion that characterizes us in the industry, and will make EBS 2021 the best international professional beauty show in Latin America", concluded Alina Escobar.