After the first edition of WeCosmoprof held from 4 to 10 June 2020, Cosmoprof Worldwide Bologna announces the second edition of WeCosmoprof, scheduled from 5 to 18 October, will be launched by Cosmoprof Network, BORN and Needl.
International marketplaces will contribute to the second edition of WeCosmoprof to optimize business tools for the sector, and BORN and Needl join forces as exclusive partners of Cosmoprof.
From 5 to 18 October, WeCosmoprof will offer a digital tool to companies and global buyers using the latest AI technologies, allowing an unprecedented matching between supply and demand.
As part of the program, Cosmotalks - The Virtual Series will present updates on industry trends and its evolution, and training sessions will be dedicated to the professional channel, with Cosmo Virtual Stage.
"The current economic scenario confirms that to face the next challenges imposed by the market it is necessary to work as a global system - says Gianpiero Calzolari, President of BolognaFiere. - Today an international network such as Cosmoprof can no longer act as a single player, but as a leading group integrated with other peers. Thanks to its reputation built over 50 years of history as a reference for all the segments of the cosmetic industry, Cosmoprof can gather together the most innovative digital platforms and create both vertical and transversal synergies for the growth of the sector."
"Cosmoprof is the stage where the international cosmetic leaders meet to develop new market strategies, and it will keep this role in the future. With WeCosmoprof we want to provide our community with new opportunities - says Enrico Zannini, General Manager of BolognaFiere Cosmoprof. – Our goal is to enrich the physical dimension of the fair with a functional and performing digital platform. The physical exhibition is still an undeniable opportunity for stakeholders, as it is the only possibility to check the quality and standard of beauty products and discover the latest news which will influence the market. With WeCosmoprof, operators and exhibitors will be able to catch more details on the most interesting companies for their business, thus improving the quality of the time they spend on the show floor. This integration with new tools and business solutions will revolutionize our sector in the near future. "