Beauty Academy powered by BeautySourcing has launched successfully its first webinar- Reinvent the Chinese market, collaborating with industry experts from China Skinny, CIRS Group, Double V Consulting, MomentZ. Let’s explore what the takeaways are for both international and domestic brands to enter the beauty market and grow business in China.
Following China becoming first major economy to recover, China beauty market has bounced back. Mark Tanner, managing director of China Skinny, starts from different performance during Double Eleven shopping festival on Tmall, putting focus on the key points that foreign brands need to improve in market performance and giving practical strategies that foreign brands are advised to take to win Chinese market.
As China is a vast and dynamic beauty market, the new cosmetics regulations -Cosmetics Supervision and Administration Regulation has subsequently attracted beauty players’ attention around the world since it was announced to be implemented on January 1, 2021. April Guo, General Manager at Personal and Home Care Division of Chemical Inspection and Regulation Service, interprets the new cosmetics regulation through its main content and changes. She also points out general requirements and important changes from Measures for the Administration of Cosmetics Registration and Filing, which was issued on Jan 7, 2021 and will be effective on May 1, 2021. Moreover, April gives a clear analysis of Provisions on the Management of Cosmetics Registration and Filing Data including Dossier requirements for ID application and cosmetics registration and filing as well as Key points to be concerned etc.
Gen Z consumers in China were already beauty-obsessed, hunting for any skincare concept to give them a glow. They pursue healthy skincare and prefer products of high potency, leading them more towards the clean beauty. MomentZ defines itself as a “standing for glowing moments’ and “standing for Gen Z” brand. Picking the right entry point is very important, Teresa Yan, founder of MomentZ shared us her insights. Find out the most frequently used product as your hero product, which also helps with your brand well-positioning and precise marketing strategy making. Teresa shared her brand’s successful experience through marketing campaigns and impact
Why Gen Z? We’re seeing that Gen Z is shaping the future of beauty industry. Actually, “Gen Z has become main force of beauty consumers in China,” said Miro Li, founder of Double V. Consulting & CHINAble Academy, “it’s important to understand them.” She picks out two of the most important social media platforms, which are XIAOHONGSHU and BILIBILI along with two typical cases-Perfect Diary and Florasis, to present her insights regarding how brands can use social media platforms to acquire consumers engaging and sales boosting. Miro predicts the next trend of Chinese Gen Z consumers as well.
Stay with us for the coming webinars- Beauty Ingredient innovation & trend and Sustainable Development in April, Beauty and Wellness in May etc. to get more inspiration for your roadmap to success.
