How to overcome a trade event-free year

How to overcome a trade event-free year

With the ongoing impact caused by the coronavirus pandemic, it has been almost a trade event-free year for beauty industry till the end of 2020.

Cosmoprof, the leading professional beauty trade event in the industry, has successively announced to postpone its Cosmoprof series as bellow:

The 53rd edition of Cosmoprof Worldwide Bologna, the international reference event for the cosmetics industry, will take place from 27 to 31 May 2021.

"In recent months, Cosmoprof has strengthened its role as a key business partner for the industry, continuing to offer solutions to cope with the current scenario. Our goal is to guarantee a performing and functional edition to our companies and the qualified operators who visit our event - underlines Enrico Zannini, General Manager of BolognaFiere Cosmoprof. – At now, the decision to reschedule the event in May seems to us the correct one for Cosmoprof to be held in the best possible conditions. Still, we are naturally aware that it is impossible to predict how the situation will evolve in the coming months. We must therefore be ready to reassess what to do if the conditions do not allow exhibitors and professionals to have a quality experience, in total serenity and safety".

The 25th edition of Cosmoprof Asia, the reference b2b event for global cosmetic industry professionals interested in opportunities in the Asia-Pacific region, will be held from 16 to 19 November 2021.

"Cosmoprof Asia is a fundamental appointment for the Cosmoprof international community,” declared Antonio Bruzzone, General Manager of BolognaFiere and Director of Cosmoprof Asia. “Not only because this corner of Asia gathers all the strongest driving economies of the world, but also because it is the source for all the latest technologies and trends. Visiting the fair’s pavilions is like diving into the future of the industry. For this reason, many operators and companies are looking to return to Hong Kong in 2021 and we will be ready to satisfy the expectations and investments of stakeholders with a high-level event."

The 18th edition of Cosmoprof North America, the leading event for the cosmetic industry in the Americas, will take place from August 29-31, 2021 at the Mandalay Bay Convention Center in Las Vegas.

“Cosmoprof North America has recorded constant growth from edition to edition: for this reason, we must evaluate all possible solutions to offer a quality event,” said Enrico Zannini, General Manager of BolognaFiere Cosmoprof SpA. “The Cosmoprof format has adapted over the years to the needs of the North American market, with dynamic and creative initiatives specific to the new communication and distribution channels that find fertile ground in the United States. Therefore, it is necessary to ensure all attendees the best conditions for a professional experience in total serenity and safety, in line with the peculiarities of the exhibition.”  Steve Sleeper, Executive Director of the Professional Beauty Association, added, “As with BolognaFiere Cosmoprof SpA’s position, it’s imperative to the Professional Beauty Association that the best — and safest — experience is provided at Cosmoprof North America. We are dedicated to producing a compelling, engaging event worth waiting for in the safest environment possible that mirrors government recommendations.”

Cosmoprof India, dedicated to the beauty and cosmetics market, will be held on 22-23 February 2021 at Hotel Sahara Star, Mumbai.

“The evolution of the pandemic in the country and the travel restrictions still in force worldwide have prompted us to reschedule Cosmoprof India, postponing the appointment with local operators and players to 2021,” said Gianpiero Calzolari, President of BolognaFiere, adding, “Our goal is to guarantee to the cosmetic industry joining us in Mumbai the quality and professionalism that have distinguished the Cosmoprof brand all over the world for over 50 years.”

Cosmoprof CBE ASEAN has decided to reschedule the first edition of the event to 16-18 September 2021, to be held at the IMPACT Convention and Exhibition Center in Bangkok, Thailand.

"Cosmoprof CBE ASEAN is the first event that brings together international stakeholders on the one hand, and producers and operators from Southeast Asia on the other, to evaluate the economic potential of this market, which is still unexplored, - says Gianpiero Calzolari, President of BolognaFiere. - The importance of this event for our entire community requires us to take the necessary measures to ensure a high quality and safe experience, with the same prestige characterizing the Cosmoprof brand in the world."

How beauty suppliers overcome a trade event-free year? Most of them shift their business to E-commerce, expecting the online mode to survive the Covid-19 or even to boost their sales.

However, the physical contact is so important at the same time for suppliers. Following the latest news, coronavirus vaccine is taking into effect in some countries and is expected to be widely used worldwide in the near future, based on which, we can look ahead positively to the physical return of the trade events.

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