Insights From Suppliers

How Chinese Cosmetic OEM Supplier facing the challenge from COVID-19

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BEAUTYSOURCING: Please briefly introduce your company's main business.

Our company name is GuangDong HengFang Biotechnology Co., Ltd and Our own brand is HENGFANG, SHIJING, MANSLY, Heart of Love.

We are the cosmetic manufacturer and specialist in lipstick, lip gloss, lip balm, eyeliner, mascara, eye shadow, foundation and all kinds of makeup products.

 

BEAUTYSOURCING: How do you analyze the current domestic OEM/ODM market?

With efforts, we gained a number of national patents for different products, as to cater for different industry. We also have passed GMPC and ISO 22716. So it is very advantageous to us do the OEM. Generally speaking, domestic OEM/ODM companies promote overseas markets through Alibaba, overseas exhibitions and other channels. Some customers will place orders by checking the samples directly, customized according to customers’ needs; In recent years, many companies have also made their own brands to develop the domestic market, looking for distributors to promote.

 

BEAUTYSOURCING: As the saying goes, crisis is both challenge and opportunity. During the crisis period of the Covid-19, overseas orders are reduced compared with previous years. How does your company adjust its business strategy to face challenges and new opportunities?

During the Covid-19 crisis this year, we have strengthened new work marketing and promotion of preferential policies.

Due to the impact of the Covid-19, our company is mainly to do the domestic market this year. The growth rate of the market is about the same as in previous years. Foreign trade mainly depends on Alibaba online promotion. However, it is greatly affected by factors such as transportation, customs clearance, and time.

 

BEAUTYSOURCING: Please share how your company is based on the market through product development and innovation in a competitive environment.

We have the Professional R&D team, New trends and fashion products with modern packaging, emphasis on skin care of the external integration, focusing on character make-up, lasting beauty concept, to make the skin more moist and healthy charm.

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