Beauty hotspots refer to a group of brands produced and nurtured in a particular country or region. The existence of beauty hotspots explains significant variations in beauty standards and regimes around the globe, and is affected by races, religions and local lifestyles. All these factors , combined with differences in technological capabilities and access to native ingredients, are what create beauty hotspots.

Following the expert advice of the government and public health authorities regarding large-scale gatherings and social distancing, COSMEX announced that they’ve decided to postpone COSMEX 2020, initially scheduled to be held on 3-5 November 2020 at BITEC, to 2-4 November 2021.