Beauty events in cosmetics and makeup industry

Visiting trade shows is more than just an excuse for a day out. Exhibitions, seminars, and workshops recommended by the top-gun bulk platforms help your business grow and thrive. Although attending cosmetic events might seem cumbersome in terms of effort and financial outlay, considerate and timely preparation provides spin-off benefits from the visit.

Makeup shows and beauty events on the Beauty Sourcing marketplace

The overwhelming number of fashion and beauty exhibitions may strike you with dismay. The Beauty Sourcing marketplace keeps you informed of the top cosmetics and beauty shows in the USA and other countries – make reservations and chill out! Focus on the most favorable conventions, boost sales, or arrange wholesale makeup & cosmetics supplies.
As a leading b2b platform, we monitor high-end expos representing the latest innovations and upcoming trends. Our team sets up engaging body, hair, and skincare events to encourage networking and highlight the top-tier fairs of the world. Here are the top 10 beauty and wellness shows in America that should be on your calendar:

1. Cosmoprof;
2. International Beauty Show;
3. Premiere Orlando;
4. The Makeup Show;
5. Beautycon;
6. Face & Body;
7. IMATS;
8. iSpa;
9. IECS;
10. SupplySide West.

Geography and potential

Taking part in key cosmetic exhibitions in your neighborhood makes a fine start, yet a budding enterprise should consider worldwide expansion. If you have branches far from the United States, visit the most important expositions in the areas of your interest. In addition to North American expos, our database includes headline fairs hosted on other continents:

• Europe;
• Asia;
• Africa;
• Australia;
• Latin America.

How beauty expos help your business thrive

Joining a top-rank beauty convention provides invaluable face-to-face market and customer research. First-hand insights into the target audience, competition pressure, and growth prospects make a valuable update to reading product reviews. Careful planning and time management account for multiple benefits from expo activities.

Personal brand representation

Booming virtual markets and SMM tools cannot substitute personal communication in cosmetics and spa services. One-on-one interaction by the stall proves more persuasive than creating a Facebook page or pouring tons of money into glossy stories for Instagram. By visiting makeup and hair shows, entrepreneurs claim their ambitions and work out their competitive strengths.

In-depth self-learning frames full-fledged marketing and adequate positioning. After watching the competitors’ strategies in the field, you are sure to find your ideal niche and stand out from the crowd. Live consumer feedback maps out possible ways to perfection:

• upgraded care and perfume formulas;
• top-scale tools and facilities;
• sophisticated services;
• appealing interior;
• ingenuous branding etc.

Competing for a fancy portfolio

Pro competitions make up a star turn at make up trade shows. Entering a contest paints you as an artful stylist or a skilled makeup artist. Low admission fees mitigate the risks and encourage estheticians to have a go.

Regardless of the place you take, competing experience brings a lot of lessons to learn. Even if you are on a losing streak, you can borrow advanced practices from fast-paced colleagues and put matters right. Successful showcases set the best value for self-promotion:

1. Award-winning salons enjoy a notable increase in turnover, and freelance beauticians get posh job offers from acknowledged employers.
2. Competing achievements enhance motivation and team spirit. Once honored for the best event makeup or a luxury style, you have to keep standards high and live up to the public expectations.
3. One more feather in your cap – the long list of awards attracts regular customers and adds value to your exclusive hairdressing or perfect nail art.

Favorable deals and economical purchases

When flagship manufacturers gather under one roof, buyers are in a strong negotiating position. Checking out the competition indicates whether you are stocking the right brands. Within less than a week, you can boost confidence in your suppliers or decide on swapping the distributor. Here are some life hacks for juicy grabs:

1. Ask for an exposition deal if you plan to buy costly salon equipment or a pricey haircare kit. Even if there is no advertising, most exhibitors would be happy to sign you up on the stand and are open to concessions.
2. Compare features and pricing of different vendors before the makeup event opens. Freebies, discounts, and special offers are a great delight, but if you are looking for steady partners, pay heed to the company's operating sales policy.
3. Check out smaller stands of new brands. Startups propose innovative products at lower prices.

Networking opportunities

Buyers fix appointments with supplying companies at the cosmetology trade show to get free samples of beauty products from the bulk cosmetics catalog at beautysourcing.com. Accredited wholesalers present the latest elaborations and cutting-edge equipment. Informal communication on the go forges working relationships and gainful unions with distributors.

Solid partnerships and close links ensure smooth admission to the pro community and the jet set club. Exposition frequenters are more successful in getting endorsed by VIP customers from the cream of society and rape the fruit of fame. Business association members can count on all-round support:

• assisted fundraising;
• positive media exposure;
• legal aid.

Socializing improves your soft skills required for consistent sales and intelligent management. Both influential organizations and small indie brands deserve attention. One never knows what acquaintances would pan out!

Knowledge is power

The vast scope of educational activities puts you ahead of the mainstream industry. A timely introduction to the upfront treatments and pioneering practices helps launch new services and push you forward. Select the most convenient formats to expand your horizons:

• At the conferences, top-rank manufacturers and entrepreneurs report on their inventions and elaborations, share headmost experiences, or discuss upcoming trends.
• Choose a theme seminar or a practical workshop to shed light on specific issues like permanent makeup or slimming procedures.
• Demos and presentations focus on testing edgy product kits and front-rank machinery.

Hosting and speaking at educational events is an asset to your professional image as a top-notch hairstylist or a prime body esthetician. The invited experts eagerly seize the occasion to advertise their products and services to target users.

Why register in advance?

The opening days at esthetic trade shows are full of buzz, but you can stay away from the turmoil and pre-register online. It also makes sense to tick the educational sessions you want to attend and sign in beforehand, for these events are extremely popular. Pre-registering also means skipping queues and proper time allocation for fruitful meetings.

With some months left, you can get discounted tickets or even register for free as a pro makeup designer, hairdresser, or body esthetician. When dealing on www.beautysourcing.com, spare time to check the news or subscribe to the newsletter. The detailed email notification contains essential information on the forthcoming events:

• time and location;
• exhibitor lists;
• educational and fun programs;
• registration terms;
• sponsorship and organizers.

Stay in touch, and you won’t miss the most impactful expositions in every corner of the world. If you are well-prepared and ahead of the game, trade events are great fun and a well of unfailing enthusiasm and inspiration. Have a good time, and hit the jackpot!