As the largest beauty expo in the Americas, the beauty Expo will be held in its 15th year in 2020 and is expected to have a turnover of r $660 million. Designed for hairdressers, manicurists, makeup artists, cosmetologists, depilators, masseurs, shimmers, podiatrists and beauty retailers, there are more than 500 exhibitors and over 2,000 brands every year.