The most ambitious and magnificent beauty industry event in the Baltic and Scandinavian countries that offers the latest beauty products, information on beauty trends and expert advice.More than 340 participants from 20 countries take part every year offering both professional cosmetics and equipment, as well as consumer products.Both young talented and experienced masters show their skills, dexterity and originality in over 50 professional competitions.International and local experts share the current trends in 12 large-scale beauty industry conferences and a number of seminars.