How to use private traffic to engage with customers

With over 904 million Chinese now connected online, you need to develop your reputation and visibility on these local platforms to grow your business in this lucrative market. The competition for advertising inventories on top e-Commerce platforms become fiercer in the past few years, in turn dramatically pushing up the costs of customer acquisition dramatically on these platforms. Brands can not only collect valuable leads by developing private traffic but also nurture customer relationships. By collecting first-hand data, brands can gain deep, real-time insights into marketing efficiency, then optimise campaign strategies and product offerings.