Reinvent Chinese Market

As China becomes first major economy to recover from Covid-19, Chinese beauty is on the road to recover. Individualism and a need for newness is powering Chinese consumers allure for niche beauty, which is spearheaded by Gen Z consumers and digital natives. Clean beauty remains rather niche in China, while the potential of the market cannot be ignored. In the meantime, following the newly revised regulation on importing cosmetic products to china without mandatory animal testing,more and more international niche brands are turning their attention to china’s market. Moreover, emerging domestic beauty brands are expected to reach a higher standard. Beauty Academy will collaborate with industry experts from China Skinny, CIRS Group, Double V Consulting, MomentZ etc. for a stimulating dialogue to share insights on the current Chinese beauty market, delivering some key tips on how to enter the beauty market and grow business in China.