The 3rd edition of Beautyworld Saudi Arabia is set to take place from 6 - 8 April 2021 at Riyadh Front, instead of the end of September in Jeddah, the show’s organizers announced on 22 July.
As Saudi Arabia continues to implement appropriate health and safety measures within its borders to contain the spread of the global covid-19 pandemic, the new dates is widely supported by key industry stakeholders.
Elaine O’Connell, Beautyworld Saudi Arabia’s show director, said: “We’re looking forward to returning in spring next year, and as is customary, Beautyworld Saudi Arabia will host a wide range of value-added features including educational workshops and conferences to keep industry professionals informed and engaged.”
“Last year, the show attracted more than 5,000 Saudi trade buyers and beauty professionals, nine percent more than the launch edition in 2018, while 193 exhibitors from 22 countries showcased their latest wares, 15 percent up on the previous year. We can expect similar success at the 3rd edition in Riyadh next year.”
Meanwhile, the new location in Riyadh is expected to boost access to key trade buyers and beauty professionals in the Kingdom’s capital and commercial hub.
Zahoor Siddique, ACE Group’s Vice President, said: “The move to Riyadh for Beautyworld Saudi Arabia bodes well for Saudi and international companies. Riyadh is a bigger market with the largest population in the Kingdom.”
“In addition, the number of factories for fragrances and salons in Riyadh are comparatively more. Both from B2B and end consumer perspectives the business potential is forecasted to be high. Moreover the demand for a beauty show from industry stakeholders was one of the deciding factors”.
Beautyworld Saudi Arabia is the Kingdom’s only dedicated exhibition for beauty products, hair, fragrances, and wellbeing fair. Saudi Arabia is the Middle East and Africa’s (MEA) largest Beauty and Personal Care (BPC) market that, according to analysts Euromonitor International (EMI), was estimated to worth US$5.2 billion in 2019.
According to the prediction of EMI, the retail value of Saudi’s BPC market will rise to US$5.8 billion by 2022 at a compound annual growth rate of 3.2 percent, comprising close to 20 percent of the entire MEA market.